Archives for January 2014

My 9 Self-Proclaimed Rules of Inbound Selling

See on Scoop.itSelling through Channels

The nine rules of inbound selling, as defined by Kyle Porter, CEO of SalesLoft.

See on blog.hubspot.com

The 3 C’s of Successful Content Marketing

See on Scoop.itEngaging Sales Conversations

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.

See on blogs.imediaconnection.com

5 Signs Your Prospects Are Slipping Off Your Radar

See on Scoop.itEngaging Sales Conversations

Are your prospects slipping off your radar? Nurturing may be your problem.

See on blog.hubspot.com

Blogging Still Lagging in Industrial Marketing | Industrial Marketing Today

See on Scoop.itSelling through Channels

Compared to most B2B marketers, blogging still plays a minor role for most manufacturing and industrial companies.

See on industrialmarketingtoday.com

25 of the best responsive sites from 2013

See on Scoop.itTrends in Mobile Web use

We love a good example of responsive design here at Econsultancy and judging by our traffic stats so does everyone else.

See on econsultancy.com

Email marketing: what makes people unsubscribe?

See on Scoop.itTrends in Mobile Web use

The start of the New Year always sees a raft of unsubscribes terrorize email marketers around the globe, as users attempt to clear the slate for the year ahead.

See on econsultancy.com

Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]

See on Scoop.itTrends in Mobile Web use

Learn how to use Google Analytics reports to strategically optimize your mobile web presence and user experience.

See on blog.hubspot.com

How small copywriting changes can lead to big increases in conversions

See on Scoop.itEmail selling for client acquisition and retention

It’s easy to overlook the value of copywriting in web design as there are so many other factors to take into account, many of which have a more obvious impact on the user experience.

See on econsultancy.com

3 B2B Marketing Mistakes You Might Have Already Made in 2014

See on Scoop.itSelling through Channels

We’re just a few days into a brand new, fresh year. You have a blank marketing slate for 2014. You may have already made a few mistakes on your personal New Year’s resolutions already (don’t feel b…

See on blog.thestarrconspiracy.com

7 Ways You Should Improve Your Communication This Year

See on Scoop.itEngaging Sales Conversations

Now that you’ve made resolutions to make yourself a better person it’s time to think about how you can make your marketing more audience-centered in 2014.

See on www.fastcompany.com