Archives for March 2014

Step Up Your B2B Content Game

See on Scoop.itSelling through Channels

Let’s face it: B2B marketing and public relations doesn’t always have the same allure as its shinier consumer counterparts. It has its own unique challenges – which is not to discredit B2C industries because they certainly come with their own difficulties as well.

See on www.business2community.com

Just previewing an Outlook email could infect your computer. Microsoft warns of zero-day flaw

See on Scoop.itEmail selling for client acquisition and retention

RTF? WTF!

Microsoft hasn’t patched against this zero-day vulnerability yet, which is actively exploited by malicious hackers.

See on grahamcluley.com

The Winning Sales Pitch: 5 Pillars of Telemarketing Calls

See on Scoop.itEngaging Sales Conversations

All the content preparations, lead generation activities and hopeful interactions boil down to the sales pitch.

See on www.callboxinc.com

What is CRM and why do you need it?

See on Scoop.itEngaging Sales Conversations

I’ve been making a point in my journey as a writer for Econsultancy to investigate the many and varied terms in digital that I don’t understand.

See on econsultancy.com

How to Integrate Email Campaigns With the Rest of Your Marketing

See on Scoop.itEmail selling for client acquisition and retention

Learn how to integrate email marketing with other inbound channels.

See on blog.hubspot.com

B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles

See on Scoop.itSelling through Channels

B2B marketers who link email marketing with their buyer’s journey for lead nurturing will have more success than sending “batch and blast” emails.

See on www.business2community.com

Why Sales Needs Insight Into Marketing’s Email Analytics

See on Scoop.itEngaging Sales Conversations

Get your top objections about Sales using marketing email insights, answered.

See on blog.hubspot.com

10 Must Dos for B2B Lead Generation

See on Scoop.itEngaging Sales Conversations

Savvy businesses owners recognise that generating great leads lies at the heart of business development and is integral for overall growth. In B2B, a competitive marketplace means selling great products and offering standout services are usually not enough to keep a steady array of clients coming through the doors.

See on mih.com.au

B2B Email: Newsletters Beat Promotional Marketing

See on Scoop.itSelling through Channels

B2B prospects like email that includes news as well as information about webinars, publications and the chance to attend forums, according to a report by a global marketing firm. And they are more likely to open these email newsletters than those with pure product promotion. 

See on www.cmswire.com

3 Ways Your B2B Content Can Provide the Most Value | Social Media B2B

See on Scoop.itSelling through Channels

B2B companies and marketing agencies push out self-promoting content all the time on social media and in other marketing communications. There is a better way.

See on socialmediab2b.com