Archives for April 2014

The Critical Ingredients Of Effective Demand Generation | B2B Marketing Insider

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Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers.

See on www.b2bmarketinginsider.com

Lead Nurturing Evolves To Include More Customized Marketing Opportunities

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Lead nurturing is central to the sales and marketing equation, helping businesses stay top of mind among current and prospective customers…

See on channelmarketerreport.com

Competing With Content Marketing: 7 Steps to Success [Infographic]

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Learn how to use content to grow your business in this data-backed infographic.

See on blog.hubspot.com

COVER STORY: Social media in B2B | b2bmarketing.net

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B2B Marketing’s Social Media Benchmarking Report reveals marketers have no social strategy. Maxine-Laurie Marshall delves into the findings

See on www.b2bmarketing.net

Four innovations that will shape the future of email marketing

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Email marketing has a reputation of being a boring direct response channel, always on the verge of “death” at the hands of the latest digital touch point, which gets heralded as the “future of messaging”.

See on econsultancy.com

Four innovations that will shape the future of email marketing

See on Scoop.itSelling through Channels

Email marketing has a reputation of being a boring direct response channel, always on the verge of “death” at the hands of the latest digital touch point, which gets heralded as the “future of messaging”.

See on econsultancy.com

Purpose Driven Industrial Blogging | Industrial Marketing Today

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When talking to manufacturers and industrial companies, I find these people have a good understanding of blogging as part of content marketing

See on industrialmarketingtoday.com

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine

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What story does your marketing tell people about your brand? Using storytelling techniques to market your business can do wonders for your bottom line.

 

Read the full article to find out more about these storytelling tips to add life to your pitch, whether that’s delivered in a blog post, email or brochure.

Ask yourself: Who is your audience? What do they want or need?We’re all holding out for a hero (or heroine)Thrill us with plot or “action”ClimaxResolutionCreditsArt is never finished, only abandoned

See on www.outboundengine.com

Stop Planning and Start Doing: 4 Inbound Marketing Pitfalls to Avoid

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Planning is easier than doing. However, if you want to succeed with Inbound Marketing, it’s time to stop planning and start doing! Here are four pitfalls to avoid analysis paralysis!

See on blog.hubspot.com

Infographic: The Growing Adoption of Mobile-Friendly Email Design – Email Marketing Rules

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We’ve been tracking the mobile-friendliness of the promotional emails sent by a group of nearly 160 B2C brands since October of last year. We saw a big bump in the adoption of mobile-friendly email design during the holiday season and this summer we expect major progress, followed by another jump in adoption as we approach the holiday season again.

See on www.emailmarketingrules.com