Archives for April 2014

2014 State of B2B Marketing Benchmark Report [Infographic]

See on Scoop.itSelling through Channels

2014 State of B2B Marketing Benchmark Report

See on infographicb2b.com

B2B Marketing Strategy Infographic

See on Scoop.itSelling through Channels

This B2B marketing strategy infographic shows lead generation trends to build market awareness and fill the sales funnel at a low blended cost per lead.

See on greatb2bmarketing.com

Content marketing ideas: five key tools and one killer tip

See on Scoop.itEngaging Sales Conversations

Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support their business goals. But what is the right kind of content? The table is an overview of the key elements of content marketing, but it stops short of suggesting specific subject-orientated ideas relevant to your brand / audience.

See on econsultancy.com

Secrets to a successful content marketing strategy – ICEF Monitor – Market intelligence for international student recruitment

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The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.

See on monitor.icef.com

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

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Learn how to supercharge your content marketing efforts with storytelling.

See on blog.hubspot.com

12 useful tips for optimising email deliverability

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More than 20% of all commercial email does not make it to the inbox. This is not the spam, it’s the legtimiate stuff.

See on econsultancy.com

How to Optimize Your Emails for Gmail’s New Image-Heavy Inbox

See on Scoop.itEmail selling for client acquisition and retention

Learn how to optimize your emails to display beautifully in Gmail’s new Pinterest-like Promotions tab layout.

See on blog.hubspot.com

Embrace the Unique in Marketing

See on Scoop.itEngaging Sales Conversations

Speak with a small business owner long enough and you’re sure to hear how and why his or her business is different from the competition. Specific conversation points may include product features, outstanding customer service, or a distinct approach to a service-related need.

See on www.business2community.com

80% of Marketers Will Run Cross-Channel Marketing Campaigns in 2014 [Study]

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A new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges digital marketers face today.

See on www.clickz.com

Infographic A Snapshot of Email Marketing in 2014

See on Scoop.itEngaging Sales Conversations

Without a doubt, email campaigns continue to provide incredible access to customers and be a topperforming channel for marketers.

See on www.dmnews.com