36% of consumers read marketing emails on mobile

See on Scoop.itEmail selling for client acquisition and retention

More than a third of consumers (36%) read marketing emails on mobile, according to new research.


According to digital agency Steel, this rises to 55% among 18-34 year olds, highlighting the fact that brands need to optimise their email marketing for mobile devices.


The stats are supported by a Knotice study we reported in April which found that 27% of emails are opened on mobile devices.

Steel’s report found that almost 40% of those who read emails on mobile said they did so if the subject line sounded interesting.

See on econsultancy.com