4 Common Lead Nurturing Mistakes B2B Marketers Make | Business 2 Community

See on Scoop.itSelling through Channels

Unless you’re completely new to the B2B marketing game, you’re probably familiar with lead nurturing. Lead nurturing campaigns are those sets of educational emails that are released over an extended period of time with the aim of nudging your buyers along their journey as they get ever nearer to being ready to buy.

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