The importance of articles in today’s websites and internet based companies is immeasurable. Good articles get great traffic to your site. It is important in making a site work and earn a profit. You must have the good sense to include articles on the site that will work for you and earn the many benefits articles can give to your site.
Articles drive traffic to a website and are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie you get. With a large increase in traffic flow, there are more profits and more potential for other income generating schemes as well.
Articles have certain requirements as well. These requirements must be met to obtain the maximum benefits. A well written article will catch the interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.
Here are some tips to help you in making your articles. Below you will read about four things all articles must have to make it a successful, profit earning and traffic overflowing site:
- Keywords and Keyword Phrases.
An article must always include keywords and keyword phrases. As each visitor goes to the site, some just browse however, some are looking for a specific something; these usually use the search engine and type in the keywords they are looking for.
The Important thing is that you have articles on your site have the keywords included. For example, if you have a site selling car parts, you must have articles about cars and their parts. There are many tools on the internet that help a webmaster in determining what keywords and keyword phrases are most sought after, you can use this tool to find which keywords to use.
- Keyword Density
You must use your key words fully. An article must have good keyword density for a search engine to recognise its presence. Articles should at least have ten to fifteen per cent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is important for a site.
Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. A very high density may mean the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored.
- Good Article Content
They must be regarded as good reading material. Articles must be able to entertain people as well as provide good information. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.
People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.
- Linking Articles
If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.