Apple’s iOS 6 update means 86% of Google referral traffic is encrypted

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When Apple first launched IOS 6 all the talk was about the usability problems with the news maps.


However the new mobile operating system brought with it a bigger issue for website owners, as publishers no longer receive Google referral data from IOS 6 users.


As pointed out by Search Engine Land, the problem is caused by Apple’s decision to route Google searches made through the Safari search box to an encrypted version of Google search.

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