Apple’s iOS 6 update means 86% of Google referral traffic is encrypted

See on Scoop.itTrends in Mobile Web use

When Apple first launched IOS 6 all the talk was about the usability problems with the news maps.

 

However the new mobile operating system brought with it a bigger issue for website owners, as publishers no longer receive Google referral data from IOS 6 users.

 

As pointed out by Search Engine Land, the problem is caused by Apple’s decision to route Google searches made through the Safari search box to an encrypted version of Google search.

See on econsultancy.com

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