Seven annoying email unsubscribe processes

Email marketers and brands must be well aware of the existence of ‘report spam’ buttons on email clients, and the potential risks to sender reputation if recipients press them.

Source: econsultancy.com

How the travel industry uses email marketing

See on Scoop.itEmail selling for client acquisition and retention

Because I’m a sucker for punishment, two weeks ago I signed up nine different travel websites in order to see how each company uses email marketing.

See on econsultancy.com

Email marketing benchmarks 2014: how do you stack up?

See on Scoop.itEmail selling for client acquisition and retention

It’s human nature to be curious of what your neighbours are up to, as we all like to keep up with the Joneses.

See on econsultancy.com

How to Spot a Bad Email List and Turn It Into a Good One

See on Scoop.itEmail selling for client acquisition and retention

Learn what bad and good email lists looks like, and what steps you can take to transform the bad ones into good ones.

See on blog.hubspot.com

9 Reasons to Pick Up the Phone

See on Scoop.itEngaging Sales Conversations

There is too much anti-phone sentiment in the world of social media. Social selling is good. But the telephone is better. Here are nine reasons you need to pick up the telephone today.

See on thesalesblog.com

6 Distinguishing Traits of the New Age B2B Buyer — And 6 B2B Lead Generation Tips to Engage

See on Scoop.itSelling through Channels

I recently saw this interesting Infographic which offers a peek into the Marketing Mind. As B2B marketers, it would be of tremendous value to us to get a similar insight into the B2B buyer’s mind.

See on www.business2community.com

45 words to avoid in your email marketing subject lines

See on Scoop.itEngaging Sales Conversations

 There’s an art to writing a good email subject line. If it’s a personal email to somebody that knows me, they’ll be expecting something obscure, weird or occasionally offensive.  

See on econsultancy.com

Three case studies to help improve your email marketing conversion rates

See on Scoop.itEmail selling for client acquisition and retention

Having recently published an article about why email isn’t dead, I thought it would be useful to roundup some case studies to help marketers inject some life into their own campaigns.

See on econsultancy.com

45 words to avoid in your email marketing subject lines

See on Scoop.itEmail selling for client acquisition and retention

Hi [insert name] welcome to our awesomely helpful blog post! ☺

See on econsultancy.com

5 tips to keep customers engaged with your email marketing

See on Scoop.itEngaging Sales Conversations

Brands are constantly looking for ways to better engage with consumers, but it may come as a surprise to learn that we already know a great tool for continuing conversations – email.

See on www.marketing-interactive.com