45 words to avoid in your email marketing subject lines

See on Scoop.itEngaging Sales Conversations

 There’s an art to writing a good email subject line. If it’s a personal email to somebody that knows me, they’ll be expecting something obscure, weird or occasionally offensive.  

See on econsultancy.com

Three case studies to help improve your email marketing conversion rates

See on Scoop.itEmail selling for client acquisition and retention

Having recently published an article about why email isn’t dead, I thought it would be useful to roundup some case studies to help marketers inject some life into their own campaigns.

See on econsultancy.com

45 words to avoid in your email marketing subject lines

See on Scoop.itEmail selling for client acquisition and retention

Hi [insert name] welcome to our awesomely helpful blog post! ☺

See on econsultancy.com

5 tips to keep customers engaged with your email marketing

See on Scoop.itEngaging Sales Conversations

Brands are constantly looking for ways to better engage with consumers, but it may come as a surprise to learn that we already know a great tool for continuing conversations – email.

See on www.marketing-interactive.com

Email is not dead. Here are five reasons it’s alive and well

See on Scoop.itEngaging Sales Conversations

Email and SEO must feel quite victimised within the marketing world, as people are always proclaiming them to be deceased.

See on econsultancy.com

Social Media – Driving Competitive Advantage for B2B Marketers

See on Scoop.itSelling through Channels

Social media is a key part of an effective pull marketing strategy. This article shares how B2B organizations rate their social media efforts and shows how you can gain a competitive advantage by practicing social media.

See on greatb2bmarketing.com

It’s all ‘Hammers and Nails’ in B2B marketing | b2bmarketing.net

See on Scoop.itSelling through Channels

Embrace your human side, we all have one, urges Paul Cash CEO at Rooster Punk

See on www.b2bmarketing.net

10 Ways to Optimize Your Emails for Better Engagement [Infographic]

See on Scoop.itEngaging Sales Conversations

Read through some email marketing stats that reveal more about open rates, conversions, and other fascinating data.

See on blog.hubspot.com

Five key elements of B2B buyer personas – MarketingWise

See on Scoop.itSelling through Channels

B2B buyer personas are an important way for businesses to do a better job of understanding their customers.

See on marketingwise.ca

B2B Marketing Is More Than Leads

See on Scoop.itEngaging Sales Conversations

As a former B2C marketer who has been B2B for the past 22 years, I’m optimistic about the current marketing revolution that is transforming our work, in companies both large and small. The changes we’re facing are long overdue, and I believe that ultimately they will help B2B marketers catapult the marketing function to a more strategic, less product-focused business imperative.

See on www.forbes.com