6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage | CustomerThink

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5 Simple Ways to Sell Email Marketing to a Skeptic

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Trying to sell email marketing to a skeptic? Here are five simple tactics to help you seal the deal.

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Can win-back email campaigns help reactivate lapsed customers?

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‘Win-back’ email campaigns can be effective in encouraging engagement from lapsed customers, according to a new report.

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The ultimate guide for a successful campaign

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The release of a campaign is for marketers the pinnacle of months of hard work. But don’t be fooled, it is not the end of the story.

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What’s the Difference Between a B2B Blog Post Topic and an Ebook Topic?

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B2B marketers are producing and publishing more content than ever. More social media channels, more followers and ever increasing goals all mean more content.

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Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

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Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..

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Agile creative: the future of email?

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Agile email creative means creating and curating email content not before send, or at send (with automated or dynamic content) but at the moment the customer opens or re-opens an email.

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Simple steps for measuring email campaign effectiveness

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As a follow on from a post I wrote in March, eight best practice tips for writing effective email copy, I’m tackling the wonderful topic of campaign effectiveness.

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The Best Cold Email Pitch I’ve Ever Gotten

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Don’t get lost in the sea of bad pitches. Learn lessons from the best pitch the HubSpot team has seen in their inbox.

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5 Ways to Annoy a Millennial Through Email Marketing – TFM&A Insights

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Straight from a Millennial, here’s what not to do on email marketing.

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