3 Ways to Jump-Start B2B Sales Productivity

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Jon Vander Ark of McKinsey is the co-author of Sales Growth. As a summary of their findings, Vander Ark and his co-authors recently suggested in the Harvard Business Review that CEOs Need to Get Serious About Sales.

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The Power of Visual Communication

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The saying “a picture is worth a thousand words” may never have been as true as it is now. As we have dived into the age of social media and our attention span is getting shorter and shorter.

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Small businesses: is it really worth being social?

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Last week I managed to catch myself watching Digby Jones: The New Troubleshooter on BBC2 for the second time in the series.

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B2B Lead Conversion Optimization Tips for the New Year

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As 2014 creeps in, marketers brace themselves for possibly the most challenging year of the decade so far: the intimidating expansion of technology is expected to rise even higher, new marketing strategies are becoming more popular, and buyer behavior has never been so revolutionized in years.

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The 24 ingredients for a delicious content strategy

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In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it.

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The last few inches of marketing is about relationship building

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A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches.

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The last few inches of marketing is about relationship building

See on Scoop.itTrends in Mobile Web use

A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches.

See on econsultancy.com

Channel Not Selling Your Products? 3 Questions You Can Ask to Diagnose the Problem

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Channel Not Selling Your Products? 3 Questions You Can Ask to Diagnose the Problem

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7 Ways That B2B Companies Underestimate Content Marketing

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More and more, B2B companies are embracing content marketing strategies. But are they leveraging them to their full potential?

See on marketingwise.ca

Eight inspirational examples of mobile innovation from Asia

See on Scoop.itTrends in Mobile Web use

If you are looking solely at Western countries for new mobile innovations, you are looking in the wrong place.

See on econsultancy.com