Stop Planning and Start Doing: 4 Inbound Marketing Pitfalls to Avoid

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Planning is easier than doing. However, if you want to succeed with Inbound Marketing, it’s time to stop planning and start doing! Here are four pitfalls to avoid analysis paralysis!

See on blog.hubspot.com

Infographic: The Growing Adoption of Mobile-Friendly Email Design – Email Marketing Rules

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We’ve been tracking the mobile-friendliness of the promotional emails sent by a group of nearly 160 B2C brands since October of last year. We saw a big bump in the adoption of mobile-friendly email design during the holiday season and this summer we expect major progress, followed by another jump in adoption as we approach the holiday season again.

See on www.emailmarketingrules.com

2014 State of B2B Marketing Benchmark Report [Infographic]

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2014 State of B2B Marketing Benchmark Report

See on infographicb2b.com

B2B Marketing Strategy Infographic

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This B2B marketing strategy infographic shows lead generation trends to build market awareness and fill the sales funnel at a low blended cost per lead.

See on greatb2bmarketing.com

Content marketing ideas: five key tools and one killer tip

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Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support their business goals. But what is the right kind of content? The table is an overview of the key elements of content marketing, but it stops short of suggesting specific subject-orientated ideas relevant to your brand / audience.

See on econsultancy.com

Secrets to a successful content marketing strategy – ICEF Monitor – Market intelligence for international student recruitment

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The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.

See on monitor.icef.com

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

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Learn how to supercharge your content marketing efforts with storytelling.

See on blog.hubspot.com

12 useful tips for optimising email deliverability

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More than 20% of all commercial email does not make it to the inbox. This is not the spam, it’s the legtimiate stuff.

See on econsultancy.com

How to Optimize Your Emails for Gmail’s New Image-Heavy Inbox

See on Scoop.itEmail selling for client acquisition and retention

Learn how to optimize your emails to display beautifully in Gmail’s new Pinterest-like Promotions tab layout.

See on blog.hubspot.com

Embrace the Unique in Marketing

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Speak with a small business owner long enough and you’re sure to hear how and why his or her business is different from the competition. Specific conversation points may include product features, outstanding customer service, or a distinct approach to a service-related need.

See on www.business2community.com