B2B Marketers: Do You Delight or Just Deliver? — NewIncite

See on Scoop.itSelling through Channels

According to an article in Sales and Marketing Management magazine, Delighting Customers Doesn’t Pay, The book authors base their claim on more than 97,000 customer surveys, the results of which show that customers whose expectations are exceeded are not more loyal than those whose expectations are just met consistently. 

 

 

See on www.newincite.com

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