B2B Marketing Is More Than Leads

See on Scoop.itEngaging Sales Conversations

As a former B2C marketer who has been B2B for the past 22 years, I’m optimistic about the current marketing revolution that is transforming our work, in companies both large and small. The changes we’re facing are long overdue, and I believe that ultimately they will help B2B marketers catapult the marketing function to a more strategic, less product-focused business imperative.

See on www.forbes.com


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  2. I had a hard time thinking of more than two or three regularly self-referential rock musicians/bands. Most of the time, I think bands tend to reference other bands who influenced the sound or are undrg-recoenized. Which is strange, because rock is probably more navel-gazing (and by extension prone to self-reference) than movies or fiction.

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  9. Un homme se fait respecter par qui il est, sans avoir recours à la violence, au chantage et aux menaces. La prestance d’un homme n’a rien à voir avec sa capacité à contrôler son entourage.

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  19. "err…mumbai". maybe it was the same man…or the same dope ;p there was no dragana playing santa claus with a whisky bottle though. i just got nimbu paani

  20. I enjoyed watching you on the buzz this morning. I was curious to how you win the eye micro-pulse. I couldn’t find the signup. Cool website. P.s. yes guys care about there looks also haha.

  21. Yo le asociaría -sin lugar a equivocarme- que esta novedad de google era de esperarse, ya que los de Mountain View han buscado desde todo punto de vista facilitarnos las tareas, y no es raro que también ahora liberen una mejora para el usuario en términos de Usabilidad.LuisH

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  23. As many husbands and boyfriends JLo has been through, I think the greatest love of all for her was Ben Affleck. He just wasn’t on the same page in the end. They will always be associated, probably even in their obituaries, because they had the “it” factor in their relationship despite all the rest of it. It can’t be explained, “it” is just there.

  24. The honesty of your posting shines through

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  28. Ya learn something new everyday. It’s true I guess!

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  32. Oh, I hope this works for good. Just think that a small needle going into your hip is much better than being cut open (though I guess you would be unconscious…).You are in my prayers!!!

  33. Was totally stuck until I read this, now back up and running.

  34. Yup, that’ll do it. You have my appreciation.

  35. The voice of rationality! Good to hear from you.

  36. Feliz Navidad compai!!! Para mi el personaje principal y numero uno es Jesus, por cierto donde en la Biblia menciona que eran 3 Reyes? y que tienen esos nombres? si bien la biblia solo menciona los MAGOS nunca les dice Reyes y tampoco menciona cuantos eran, pero el punto es que el mero mero es Jesuschrist pues Rey de Reyes solo uno!!

  37. Need help- playing through a sonny jr 4-10 and getting a clicking noise when i really tweek a note. I’m going through a reverb pedal and a shure 707A. What’s up. thanks

  38. You know why they call it a threesome ? So when there’s only 2 people it’s called a twosome ? K so now you know why they call me handsome ? J’parlais pas de moi spécifiquement dans mon commentaire sur y’aurait des bons match ici

  39. It’s spooky how clever some ppl are. Thanks!

  40. AFAIC that’s the best answer so far!

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  42. Tickmeister,In a manual transmission car, you want the gas and brake fairly close together so that you can hit them both with the heel and toe of the same foot while the other works the clutch. Not as necessary in a cowboy Cadillac with a granny gearchanger.The answer to a stuck throttle cable (it happened a lot to DeLoreans on icy mornings, BTW) is to A)hit the brakes, or B) take the car out of gear and maneuver to the shoulder.I should someday tell the story of the time the clutch lever fell of my VF700F Interceptor at ~100mph in the fast lane of GA400 northbound…

  43. Your’s is the intelligent approach to this issue.

  44. , I make darn tootin’ sure that the couple knows what they’re getting into. I tell them, right off the bat at marriage prep, “My goal is to make your marriage annulment-proof. By the end, you will know full well what you are doing means.”

  45. My hat is off to your astute command over this topic-bravo!

  46. thank you.Ubersuggest girl.

  47. Hallo,Ik wil graag mijn , aanpassen.De mistlampen zo ik graag ook als bermlampen willen laten werken.Als je de richtingaanwijzer uit zet, zou ik ook willen dat er een mistlamp gaat branden. Die zie je veel bij VW, seat, enz.Wie heeft hier een oplossing voor,Met vriendelijke groeten,Alfred

  48. Good point. I hadn’t thought about it quite that way. 🙂

  49. Bonsoir,L’idée est génial ce qui concerne la Place-Des-Arts mais pour une raison que j’ignore, aucune de ses installation n’est présent.Je parle en connaissance de cause, je travaille au Complexe Desjardins.Alors si vous voulez m’éclairer a ce propos, j’apprecirais.

  50. So, are those real tattoos or did y’all draw on yourselves like the good old days?They are really cute! Y’all did a nice job on picking a different heart for each of you.Keep up the cool blogs!

  51. Per la cronaca, questo thread (il Thread Diluito)StralolQuesto sì che è un nome come si deve!(anche se, a onor del vero, visti i tempi coi quali è balzato sul podio dei più commentati, sembra un thread decisamente concentrato).+1 voti perché questo thread sia ufficialmente chiamato "thread diluito".

  52. Dag nabbit good stuff you whippersnappers!

  53. We definitely need more smart people like you around.

  54. It’s spooky how clever some ppl are. Thanks!

  55. Sono contento di vederti entusiasta di questo software, io abbastanza testardamento STO cercando di usarlo, ma finora (a parte nn essermi chiarissimo il funzionamento – colpa della traduzione italiana?) non mi ha dato molte soddisfazioni , anzi spesso è andato in crash … io lo tengo d’occhio e aspetto maturi ancora un po’…

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  58. Gracias por la traducción!  Se la mostré a mi esposa y no se creía la letra!!Esta canción resume un momento muy importante de nuestras vidas!!!Gracias de nuevo!!! []

  59. If I communicated I could thank you enough for this, I’d be lying.

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  61. The expertise shines through. Thanks for taking the time to answer.

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  63. Kippigheid of snelheid van schrijven denk ik. Vanwaar die excuses pak Jan? U bent toch geen man van excuses?Ook ik kan er prat op gaan een moeder- zowel als een vaderland te hebben en die ik beide, zonder ultra-nationalistische gevoelens te bezitten, ook wel eens kan “liefhebben” en soms ook “haten”..Met die wetenschap in mijn achterhoofd, denk (!) ik: Love means never having to say you’re sorry

  64. Survivalista (admin) pisze:W czym metalowe puszki są lepsze od słoików, bo nie do końca rozumiem mechanizm, który miałby powodować szybsze psucie się mięsa w słoiku, niż w blaszanej puszce.

  65. Beautiful sunset for sure. I guess this is one of those situations where once you’ve committed to making the trek, there is little to do but make the best of it, crowds aside. Knowing what the tourist crowds are like in advance would definitely affect my decision though.Nice work and good luck in Germany.Jimi Jones recently posted..

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  72. Vine por cortesía a devolver la visita (con alguna dificultad porque dejaste allí una dirección incorrecta), pero regresaré a menudo por puro y egoísta interés. Será que me va la prosa no inocente.

  73. Well, I’m in Maine now and I’m at the mercy of the family that’s feeding me. But, I remembered that I do like cantaloupe.Once I get back to PA next week – my plan is to start actually cooking again. I’ve found that if I cook it – I will eat it. So, I will cook veggies and eat them!

  74. mmg sesuai diaorg ni jadi laki bini.. 2-2 tak de otak.. anak diaorg ni tentu teruk gila bahasa dia.. tgk la sape mak bapa dia

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  86. Anonymous: Wow!! Thank you for sharing your story. My hubby and I just hit two years married and I’ve already been tempted to reconnect with old flames through Facebook. Thankfully I’ve been able to remind myself why it didn’t work in the first place, and what a great man my husband is. I can’t imagine how much you must be hurting, but this post really made me think about what’s important. Thank you and God bless you!!

  87. This forum needed shaking up and you’ve just done that. Great post!

  88. Like the water shot, nice detail. Your new blog photos are looking super sharp and clean, but it does take me about a minute to load your page now. Are you just saving at a much higher resolution or is this a blogger thing?

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