B2B Marketing Is More Than Leads

See on Scoop.itEngaging Sales Conversations

As a former B2C marketer who has been B2B for the past 22 years, I’m optimistic about the current marketing revolution that is transforming our work, in companies both large and small. The changes we’re facing are long overdue, and I believe that ultimately they will help B2B marketers catapult the marketing function to a more strategic, less product-focused business imperative.

See on www.forbes.com

Comments

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  63. Kippigheid of snelheid van schrijven denk ik. Vanwaar die excuses pak Jan? U bent toch geen man van excuses?Ook ik kan er prat op gaan een moeder- zowel als een vaderland te hebben en die ik beide, zonder ultra-nationalistische gevoelens te bezitten, ook wel eens kan “liefhebben” en soms ook “haten”..Met die wetenschap in mijn achterhoofd, denk (!) ik: Love means never having to say you’re sorry

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  86. Anonymous: Wow!! Thank you for sharing your story. My hubby and I just hit two years married and I’ve already been tempted to reconnect with old flames through Facebook. Thankfully I’ve been able to remind myself why it didn’t work in the first place, and what a great man my husband is. I can’t imagine how much you must be hurting, but this post really made me think about what’s important. Thank you and God bless you!!

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