B2B Marketing Is More Than Leads

See on Scoop.itEngaging Sales Conversations

As a former B2C marketer who has been B2B for the past 22 years, I’m optimistic about the current marketing revolution that is transforming our work, in companies both large and small. The changes we’re facing are long overdue, and I believe that ultimately they will help B2B marketers catapult the marketing function to a more strategic, less product-focused business imperative.

See on www.forbes.com