Via Scoop.it – Email selling for client acquisition and retention
The 3 things you must absolutely do when writing emails – if you want to sleep well at night, and vacation monthly on tropical white sand beaches.
How to write emails – the 3 email writing rules
March 19, 2012 By Leave a Comment
Four steps to becoming a disruptive digital seller
March 9, 2012 By Leave a Comment
Via Scoop.it – Email selling for client acquisition and retention
For years, e-commerce practitioners have obsessed over the idea of a slippery funnel, built to maximize retail metrics like conversion rate and average order value… not any more.
Via econsultancy.com
Are email and social media complementary channels?
March 7, 2012 By Leave a Comment
Via Scoop.it – Email selling for client acquisition and retention
More companies and agencies view email marketing and social media as complementary channels, though the majority view the two as separate activities. …
Via econsultancy.com
What’s in it for me?
March 6, 2012 By Leave a Comment
So, I open up my email this morning and work through the 20 or so messages that have arrived overnight – deleting most of them. Then I start my days work but forget to close me email.
At about 9.30 ! receive this message. Full marks to the email marketeer for delivering it at a time when I’m interruptible and therefore likely to review the message.
Big fail on the content! I click on Outlook with the message highlighted and what do I see? An empty blue box…
Now, I know that I can go to the top bar and download images, but I know I’m just going to be presented with a big company image and probably a photo of the person sending me the message.
This marketer has failed to answer the basic question “What’s in it for me?” in the first two seconds of me reviewing the message – DELETE!
So, learn from this… if you want to put your company logo in your marketing emails (why would you?) at least put it at the bottom of your email below the signature. And please, please don’t put a bloody great photo of you, your product or anything else at the top of the message.
I want to know what you are saying to me, not how great you are. It’s easy to get my attention: tell me what I will get from reading your message. I may not want what you are offering, but at least you’ve given yourself the opportunity of being heard.
Rant over…!
The shocking truth about email subject lines
February 27, 2012 By Leave a Comment
Via Scoop.it – Email selling for client acquisition and retention
A subject line’s the first thing email recipients look at when deciding whether or not to open your business’ e-marketing efforts, right? Wrong. It’s all about who sent the email….
Via www.dynamicbusiness.com.au
Business Writing: The WIIFM Principle – ‘Net Features – Website Magazine
February 24, 2012 By Leave a Comment
Via Scoop.it – Email selling for client acquisition and retention
WIIFM, What’s In It For Me, are without a doubt, the most important five letters in your business writing, your Web site, maybe even in your business success. Always tell people what’s in it for them when they do business with you.
Via www.websitemagazine.com
Email Marketing Case Studies: Improving Revenue with Email
February 21, 2012 By Leave a Comment
Via Scoop.it – Email selling for client acquisition and retention
How Email Marketing can improve your business, product or service’s success will very wildly depending on your marketing goals and the purpose of email in your marketing mix. However, what cannot be debated is that Email Marketing and email communications to customers absolutely deliver results…
Via www.comm100.com
Is RFM Useful in Email Marketing?
February 21, 2012 By Leave a Comment
Via Scoop.it – Email selling for client acquisition and retention
Direct marketers have been using recency, frequency, and monetary (RFM) analysis to predict customer behavior for more than 60 years.
Via www.silverpop.com
How could you improve your communications for males and females?
February 17, 2012 By 1 Comment
A major London research organization has been doing extremely well when it comes to bringing in research from the public, this is information is used to help larger organisations to improve their consumer products, providing the public with a voice.
This research organisation wanted to push even further and improve the size of the survey panel and volume of surveys being taken by different people.
The work that was done helped look at a way that they could approach different people in different ways, to specifically aim their communications at different people and make the reader feel wanted, special and willing to contribute.
This was done by sending samples of different messages out to gender specific audiences. One of the first things compared was whether or not to use the company image header or to use a text header instead.
This would mean when the email was received by its reader, straight away the reader would be able to see who it was from and respond, without downloading the images. When sending out this sample, statistics show that the text header emails were opened by another 3.03% of the receivers and 1% more click-throughs to the web survey.
The way in which you could consider this approach is by making your communications more gender specific by experimenting with colour and possibly gender rewards. Tests are now underway with combinations of colour, incentive, message format and wording to deliver a further 3% in email click-throughs. For each percentage point delivered 233 more people will complete monthly surveys, so the overall aim is to make the method as targeted and successful as it can be.
If you would like further advice or information on this approach please don’t hesitate to contact us on 01672 505050 or email simon@nett-sales.com.
Great service isn’t dead in Mobile phone companies…
February 8, 2012 By Leave a Comment
I’ve never thought too much about our mobile phones. Every 2 years we get new handsets and a new contract from Vodafone (it’s the only network that works in rural Wiltshire!). The bills are not too high, so whilst I’ve checked alternatives before renewing, we’ve never found anything worth switching to.
But this time it was different… we came across a company called Sunrise. They seem to specialise in smaller businesses so took the time to talk with us and actually listen to our needs. It was a bit of a shock!
They then came back with a deal that was similar to dealing direct with Vodafone in the first year but they were willing to give us new handsets or a kit fund to buy the handsets ourselves. The £360 per line that we got as a kit fund was sufficient to get new handsets.
Whilst we are on a two year contact, we get a new kit fund again next year! Yes, in 12 months… we need to renew the contract for a further 2 years, but this kit fund will pay for the whole cost of next years phone contacts. So now we’re really reducing the cost of our mobile phones.
We’re pretty happy with that but Sunrise isn’t finished yet. They then go on to talk about how by consolidating other telecoms services, we can reduce costs in other areas and reduce administration too. Next we are going to get them to integrate our broadband, line rental and fixed line phones.
Not only will this reduce our costs further, but it will also allow us to use mobile handsets as office extensions and route direct lines to mobiles, etc, etc. So we can work more effectively whilst saving money.
The moral of this story is that technology is moving very fast in the telephony market, not with new products, but by integrating existing services together to make everything work better. And companies like Sunrise can help businesses to work smarter and save money at the same time.
Drop me a message if you want an introduction or check out their website: www.sunrise-uk.co.uk
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