It’s all ‘Hammers and Nails’ in B2B marketing | b2bmarketing.net

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Embrace your human side, we all have one, urges Paul Cash CEO at Rooster Punk

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10 Ways to Optimize Your Emails for Better Engagement [Infographic]

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Read through some email marketing stats that reveal more about open rates, conversions, and other fascinating data.

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Five key elements of B2B buyer personas – MarketingWise

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B2B buyer personas are an important way for businesses to do a better job of understanding their customers.

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B2B Marketing Is More Than Leads

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As a former B2C marketer who has been B2B for the past 22 years, I’m optimistic about the current marketing revolution that is transforming our work, in companies both large and small. The changes we’re facing are long overdue, and I believe that ultimately they will help B2B marketers catapult the marketing function to a more strategic, less product-focused business imperative.

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6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage | CustomerThink

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5 Simple Ways to Sell Email Marketing to a Skeptic

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Trying to sell email marketing to a skeptic? Here are five simple tactics to help you seal the deal.

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Can win-back email campaigns help reactivate lapsed customers?

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‘Win-back’ email campaigns can be effective in encouraging engagement from lapsed customers, according to a new report.

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The ultimate guide for a successful campaign

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The release of a campaign is for marketers the pinnacle of months of hard work. But don’t be fooled, it is not the end of the story.

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What’s the Difference Between a B2B Blog Post Topic and an Ebook Topic?

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B2B marketers are producing and publishing more content than ever. More social media channels, more followers and ever increasing goals all mean more content.

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Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

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Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..

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