The 24 ingredients for a delicious content strategy

See on Scoop.itSelling through Channels

In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it.

See on econsultancy.com

The last few inches of marketing is about relationship building

See on Scoop.itEngaging Sales Conversations

A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches.

See on econsultancy.com

The last few inches of marketing is about relationship building

See on Scoop.itTrends in Mobile Web use

A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches.

See on econsultancy.com

Channel Not Selling Your Products? 3 Questions You Can Ask to Diagnose the Problem

See on Scoop.itSelling through Channels

Channel Not Selling Your Products? 3 Questions You Can Ask to Diagnose the Problem

See on climboutofthebox.wordpress.com

7 Ways That B2B Companies Underestimate Content Marketing

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More and more, B2B companies are embracing content marketing strategies. But are they leveraging them to their full potential?

See on marketingwise.ca

Eight inspirational examples of mobile innovation from Asia

See on Scoop.itTrends in Mobile Web use

If you are looking solely at Western countries for new mobile innovations, you are looking in the wrong place.

See on econsultancy.com

It’s Time for B2B Companies to Update their Twitter Profiles | Social Media B2B

See on Scoop.itEngaging Sales Conversations

Twitter has rolled out new profile pages and some B2B companies have created large header photos on theirs. Here’s what you need to know about creating yours.

See on socialmediab2b.com

CRM Expert Paul Greenberg Defines Customer Engagement [Interview]

See on Scoop.itEngaging Sales Conversations

What does customer engagement really mean? And how should businesses think about it today? Learn three steps to success from CRM expert Paul Greenberg.

See on blog.hubspot.com

The Critical Ingredients Of Effective Demand Generation | B2B Marketing Insider

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Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers.

See on www.b2bmarketinginsider.com

Lead Nurturing Evolves To Include More Customized Marketing Opportunities

See on Scoop.itSelling through Channels

Lead nurturing is central to the sales and marketing equation, helping businesses stay top of mind among current and prospective customers…

See on channelmarketerreport.com