Business Writing: The WIIFM Principle – ‘Net Features – Website Magazine

Via Scoop.itEmail selling for client acquisition and retention

WIIFM, What’s In It For Me, are without a doubt, the most important five letters in your business writing, your Web site, maybe even in your business success. Always tell people what’s in it for them when they do business with you.
Via www.websitemagazine.com

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