Careful how you segment your database

crewI received promational emails from Crew Clothing today.  I’ve bought from them regularly, so straight into my inbox – great let’s have a look.

But for some reason I’m on their mailing list twice and to one email address they are offering me 15% off and the next 20% off PLUS free delivery.  Just makes them look a bit foolish…

So, before you test messages to different parts of your mailing list, check that you have de-duplicated on something other than email address – mailing address or phone number would be good.

Comments

  1. I will immediately seize your rss as I can not to find your
    e-mail subscription link or newsletter service.
    Do you’ve any? Please let me understand so that I may subscribe.
    Thanks.

  2. KaceyGadd Manchester United BSOMitche
    LatishaAp Nederlanderna TerriZdsv
    Jacquelyn Frankrike BudHanley
    GailBeike Everton MarlonRin
    PamelaWcf Nederlanderna LeathaGag

  3. thanks for putting it out here. Ubersuggest girl

  4. wh0cd398333 via gra

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