Agile creative: the future of email?

See on Scoop.itSelling through Channels

Agile email creative means creating and curating email content not before send, or at send (with automated or dynamic content) but at the moment the customer opens or re-opens an email.

See on econsultancy.com

Simple steps for measuring email campaign effectiveness

See on Scoop.itEmail selling for client acquisition and retention

As a follow on from a post I wrote in March, eight best practice tips for writing effective email copy, I’m tackling the wonderful topic of campaign effectiveness.

See on econsultancy.com

The Best Cold Email Pitch I’ve Ever Gotten

See on Scoop.itEmail selling for client acquisition and retention

Don’t get lost in the sea of bad pitches. Learn lessons from the best pitch the HubSpot team has seen in their inbox.

See on blog.hubspot.com

5 Ways to Annoy a Millennial Through Email Marketing – TFM&A Insights

See on Scoop.itEmail selling for client acquisition and retention

Straight from a Millennial, here’s what not to do on email marketing.

See on tfmainsights.com

3 Ways to Jump-Start B2B Sales Productivity

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Jon Vander Ark of McKinsey is the co-author of Sales Growth. As a summary of their findings, Vander Ark and his co-authors recently suggested in the Harvard Business Review that CEOs Need to Get Serious About Sales.

See on blogs.salesforce.com

The Power of Visual Communication

See on Scoop.itEngaging Sales Conversations

The saying “a picture is worth a thousand words” may never have been as true as it is now. As we have dived into the age of social media and our attention span is getting shorter and shorter.

See on www.business2community.com

Small businesses: is it really worth being social?

See on Scoop.itEngaging Sales Conversations

Last week I managed to catch myself watching Digby Jones: The New Troubleshooter on BBC2 for the second time in the series.

See on econsultancy.com

B2B Lead Conversion Optimization Tips for the New Year

See on Scoop.itEngaging Sales Conversations

As 2014 creeps in, marketers brace themselves for possibly the most challenging year of the decade so far: the intimidating expansion of technology is expected to rise even higher, new marketing strategies are becoming more popular, and buyer behavior has never been so revolutionized in years.

See on www.callboxinc.co.uk

The 24 ingredients for a delicious content strategy

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In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it.

See on econsultancy.com

The last few inches of marketing is about relationship building

See on Scoop.itEngaging Sales Conversations

A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches.

See on econsultancy.com