Four innovations that will shape the future of email marketing

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Email marketing has a reputation of being a boring direct response channel, always on the verge of “death” at the hands of the latest digital touch point, which gets heralded as the “future of messaging”.

See on econsultancy.com

Four innovations that will shape the future of email marketing

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Email marketing has a reputation of being a boring direct response channel, always on the verge of “death” at the hands of the latest digital touch point, which gets heralded as the “future of messaging”.

See on econsultancy.com

Purpose Driven Industrial Blogging | Industrial Marketing Today

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When talking to manufacturers and industrial companies, I find these people have a good understanding of blogging as part of content marketing

See on industrialmarketingtoday.com

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine

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What story does your marketing tell people about your brand? Using storytelling techniques to market your business can do wonders for your bottom line.

 

Read the full article to find out more about these storytelling tips to add life to your pitch, whether that’s delivered in a blog post, email or brochure.

Ask yourself: Who is your audience? What do they want or need?We’re all holding out for a hero (or heroine)Thrill us with plot or “action”ClimaxResolutionCreditsArt is never finished, only abandoned

See on www.outboundengine.com

Stop Planning and Start Doing: 4 Inbound Marketing Pitfalls to Avoid

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Planning is easier than doing. However, if you want to succeed with Inbound Marketing, it’s time to stop planning and start doing! Here are four pitfalls to avoid analysis paralysis!

See on blog.hubspot.com

Infographic: The Growing Adoption of Mobile-Friendly Email Design – Email Marketing Rules

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We’ve been tracking the mobile-friendliness of the promotional emails sent by a group of nearly 160 B2C brands since October of last year. We saw a big bump in the adoption of mobile-friendly email design during the holiday season and this summer we expect major progress, followed by another jump in adoption as we approach the holiday season again.

See on www.emailmarketingrules.com

2014 State of B2B Marketing Benchmark Report [Infographic]

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2014 State of B2B Marketing Benchmark Report

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B2B Marketing Strategy Infographic

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This B2B marketing strategy infographic shows lead generation trends to build market awareness and fill the sales funnel at a low blended cost per lead.

See on greatb2bmarketing.com

Content marketing ideas: five key tools and one killer tip

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Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support their business goals. But what is the right kind of content? The table is an overview of the key elements of content marketing, but it stops short of suggesting specific subject-orientated ideas relevant to your brand / audience.

See on econsultancy.com

Secrets to a successful content marketing strategy – ICEF Monitor – Market intelligence for international student recruitment

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The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.

See on monitor.icef.com