How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

See on Scoop.itSelling through Channels

Learn how to supercharge your content marketing efforts with storytelling.

See on blog.hubspot.com

12 useful tips for optimising email deliverability

See on Scoop.itEngaging Sales Conversations

More than 20% of all commercial email does not make it to the inbox. This is not the spam, it’s the legtimiate stuff.

See on econsultancy.com

How to Optimize Your Emails for Gmail’s New Image-Heavy Inbox

See on Scoop.itEmail selling for client acquisition and retention

Learn how to optimize your emails to display beautifully in Gmail’s new Pinterest-like Promotions tab layout.

See on blog.hubspot.com

Embrace the Unique in Marketing

See on Scoop.itEngaging Sales Conversations

Speak with a small business owner long enough and you’re sure to hear how and why his or her business is different from the competition. Specific conversation points may include product features, outstanding customer service, or a distinct approach to a service-related need.

See on www.business2community.com

80% of Marketers Will Run Cross-Channel Marketing Campaigns in 2014 [Study]

See on Scoop.itSelling through Channels

A new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges digital marketers face today.

See on www.clickz.com

Infographic A Snapshot of Email Marketing in 2014

See on Scoop.itEngaging Sales Conversations

Without a doubt, email campaigns continue to provide incredible access to customers and be a topperforming channel for marketers.

See on www.dmnews.com

Step Up Your B2B Content Game

See on Scoop.itSelling through Channels

Let’s face it: B2B marketing and public relations doesn’t always have the same allure as its shinier consumer counterparts. It has its own unique challenges – which is not to discredit B2C industries because they certainly come with their own difficulties as well.

See on www.business2community.com

Just previewing an Outlook email could infect your computer. Microsoft warns of zero-day flaw

See on Scoop.itEmail selling for client acquisition and retention

RTF? WTF!

Microsoft hasn’t patched against this zero-day vulnerability yet, which is actively exploited by malicious hackers.

See on grahamcluley.com

The Winning Sales Pitch: 5 Pillars of Telemarketing Calls

See on Scoop.itEngaging Sales Conversations

All the content preparations, lead generation activities and hopeful interactions boil down to the sales pitch.

See on www.callboxinc.com

What is CRM and why do you need it?

See on Scoop.itEngaging Sales Conversations

I’ve been making a point in my journey as a writer for Econsultancy to investigate the many and varied terms in digital that I don’t understand.

See on econsultancy.com