An email has a couple of seconds at best to catch the readers attention before it is deleted or ignored. Conventional wisdom was that recipients checked the email in this order:
- Subject line
- Email body in preview
But I would argue that the first thing most people now check is the sender. We all get so many emails that the sender name tells us more than anything else about the email. So when I receive and email from this sender, what do I think:
Clearly not a “listening business”! Delete.
So, be creative when sending your emails, don’t just put a name in the “from” box, give a hint of the benefits of reading more or use some special characters – within reason…