Choosing Sales Channels to Reach Target Consumers

See on Scoop.itSelling through Channels

Before the Internet, there were essentially two types of sales channels: direct and indirect. Once a company chose its sales channel, it built a corresponding marketing strategy to support it. If you were a brick-and-mortar store, that’s where you sold your products. If you were a wholesaler, you sold through distributors or resellers. It was fairly straightforward.

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