Dear [insert company name], personalised emails don’t impress customers

See on Scoop.itEmail selling for client acquisition and retention

Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business professor.

 

But the research – which drew from 10 million marketing emails sent to 600,000 customers – also shows there is a way companies can use personal information without driving customers away: send them deals on products they want…

See on www.fox.temple.edu

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