Email Marketing Best Practices of Apology Emails: Recovering from “Oops” Moments in Email Marketing

Via Scoop.itEmail selling for client acquisition and retention

Everyone makes mistakes and this article covers the best way to deal with significant mistakes made when sending emails.   Our experience matches that in the article that says apology emails can gain a far better response than the email for which they are apologising!
Via clickmailmarketing.com

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