Email marketing OF THE FUTURE! – Word to the Wise

Via Scoop.itEmail selling for client acquisition and retention

…a lot of email marketing (and direct marketing in general) relies on the consumer being lazy… This isn’t the case in email. Marketers don’t control the channel, the ISPs and end users do. This requires a shift in thinking in order to effectively use the channel.
Via blog.wordtothewise.com

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