Email Subject Line report – what to do?

See on Scoop.itEmail selling for client acquisition and retention

Latest research shows subject line length and specific words and phrases can make or break your email marketing campaigns.


Subject lines are often overlooked and yet can have a massive effect (both positive and negative!) on response rates for brands’ campaigns – something marketers should be testing regularly. Adestra has analysed nearly one billion emails to establish what works for four key sectors, as well as B2B vs B2C, with some fascinating results.



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