Email: the forgotten social network

See on Scoop.itEmail selling for client acquisition and retention

When we think of social media in the US, we think of popular channels such as Facebook and Twitter.

 

However, there is one that is often overlooked but is just as important in your integrated marketing mix: email.

 

Email marketing’s intent and the behavior it tries to produce is similar to the other social channels and this will prove why the rumors of email marketing’s demise are greatly exaggerated.

 

See on econsultancy.com

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