Fascinating study in what makes a successful business compared to an unsuccessful one

Via Scoop.itEmail selling for client acquisition and retention

This is fascinating research into US Estate Agents.  I know that you are (probably) not a US Estate Agent, but the analysis of what differentiates a successful from unsuccessful agent are universal.  And applicable to any business.   As you will see, the biggest factor in success or otherwise is a willingness to invest in the right sort of marketing.  And take a look at the different marketing tactics and their various success factors… 
Via activerain.com