Five core elements of audience building content strategy

See on Scoop.itEmail selling for client acquisition and retention

At a publisher, you normally think about content strategy in a way that delivers growth, engaged audience kind of growth.

Simon West, Nett Sales‘s insight:

Content strategy is about more than that, but I want to address the issue of building audience, since that’s what a lot of people will be aiming to do with their content strategy during 2013

See on econsultancy.com

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