Four common email marketing mistakes that lead to unsubscribes

See on Scoop.itEmail selling for client acquisition and retention

Growing a high-quality mailing list can be a costly, time-consuming effort, but it’s an effort countless companies make for a simple reason: email marketing can be one of the most effective ways to grow a business.


But building a mailing list is only half the battle. The other half: keeping subscribers happy.


Unfortunately, it’s extremely easy to make mistakes that drive subscribers away. Here are four of the most common such mistakes.


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