I love clear, easy to read emails that catch my eye. This one is a great example that I’ve just received:
What’s so good about this email then? Well, the key points for me are:
- Strong message. Gives the impression of a busy company working hard.
- Good customer service. They know that customers have been having problems contacting them and are not scared to own up and apologise. And they’ve given you a gift in “compensation”.
- It has the side (or main) benefit for anyone not inconvenienced of reminding them about the company and gives them an incentive to order during December.
I don’t know how many people have been unable to contact them or if this is a blatent ploy, but whatever the case, it’s a good message and if I were looking for ink cartridges right now I’d have taken them up on their offer…