Here his how Hotmail and Gmail users treat your marketing email

See on Scoop.itEmail selling for client acquisition and retention

Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. But subscriber (in)activity can ultimately determine whether your email makes it to the inbox.


This infographic provides a closer look at engagement filtering behaviors for Gmail and Hotmail, reasons why subscribers become disengaged with email, and tips for increasing engagement.

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