How is B2B Marketing Different from B2C?

See on Scoop.itSelling through Channels

Most strategic principles apply to both B2B and B2C marketing, here are  examples of areas that can be especially important in B2B.

See on www.lydiamarketingconsulting.com

Comments

  1. Awesome blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely confused .. Any recommendations? Thanks!

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  10. Nazis? o pessoal gosta é disto,toma lá o pior e bota logo o que lhe vai na alma,NAZIS!São o que os católicos apelidam de pobres de espírito.Não sabem o que foi o nazismo,ouviram por aí umas lérias,viram uns filmes,e toma lá Nazis.Não admira que venha os passos e os relvas e os lixem.

  11. yup not surprised on ur highest cheeni kum lolz if u wish i can post all journals totals on ck a moviw which has given allready more than 200% on investment and still not even a semi hit by boi of for that matter biggest mystery apnes 13 cr opening when it even not grossed in 2 major market

  12. Any Palestinian business or industry must get permission first from Israel. That is one of the ways Israel continues to quash any Palestinian economic advance. If a Palestinian business might negatively effect Israeli business profits, it is denied permits.

  13. Avevo il sospetto fosse "c'entra", ma spesso l'ho visto scritto nell'altra versione e dato che do per scontato che gli altri ne sappiano più di me ……. Perchè lo do per scontato? Perchè si.

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  20. Now I feel stupid. That’s cleared it up for me

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  22. Hey, you’re the goto expert. Thanks for hanging out here.

  23. What liberating knowledge. Give me liberty or give me death.

  24. Whoa, whoa, get out the way with that good information.

  25. Thanks so much Amy! I’m learning more every day and want to share it w/ others. When we are our own bosses, it’s a tough fight to actually get work done! No one is telling us to do it. We have to find the motivation to do it. Right? That’s just one of the hard parts of being your own boss, but there are many more benefits I think. Always great to hear from you!!

  26. That’s a creative answer to a difficult question

  27. Dear Jesus. That photo makes you want to lick the screen. Don’t do it. I tried.And yes, caramel/butterscotch sauce is nearly instant gratification and everyone loves you for making it.

  28. IMHO you’ve got the right answer!

  29. Isn’t Brian Tobin new a researcher at the Fraser Institute? While him joinging will help the Institute, I think it will pretty much kill his chances at every being Liberal leader since any position the Institute takes, they can use that against him even if he doesn’t subscribe to it.

  30. I appreciate the shout-out to Renee Zellweger’s squintiness. Her eyes actually recede into her skull when she looks displeased. How does she do that?Thank God for blogging as an outlet. Otherwise one would have to draw a bath and decide between a razor to the femoral or a Seconal with a bourbon chaser.

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  33. Sov gott och vila i frid du underbara människa, du är för mig en hjälte Elisabeth. Många långa varma tankar och kramar går till din familj/Helena

  34. Slam dunkin like Shaquille O’Neal, if he wrote informative articles.

  35. it was the worst sound he’s ever heard. Plus, they lost power for nine days, and my nieces couldn’t go trick-or-treating because of all the downed power lines.

  36. " <…>All these whiny assholes crying that fema didn't do this or that is ridiculous."So many problems with this statement. First of all, FEMA DIDN’T do its job- thats an incontrovertible fact.Second, those people had something to “whine” about as they did exactly as they were told to do by the government, only to still be abandoned.Third, and people don’t realize this, is the fact that Katrina devastated a whole heck of a lot more than just New Orleans. It went way inland and across states. NO was focused upon, but it wasn’t the only neglected place.

  37. That kind of thinking shows you’re an expert

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  40. Tusind tak for historien. Dine dukker er virkelig smukker og meget personlige. Stjerneøjnene er en fin detalje.Jeg har fået inspiration til at forsøge mig med at lave min egen dukke.

  41. Glad you guys enjoyed the dinner. Food was great and the company even better.Cinkee – you really have to try the Paella with Basmati rice. For wine if you dont bring your own, they only have Marques de Caceres so if you want to drink other stuff I suggest you bring your own. Corkage is 500 I think.

  42. I thank you humbly for sharing your wisdom JJWY

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  44. Hahaha…dude..this was easily one of the best posts I have read recently!! I totally agree with you. Do you Remember we were interviewing a guy for our team..and we had really kicked his ass when he couldn’t differentiate between “Innovation” and “Invention”? And of course, correct me if I am wrong, wasn’t he the same “SWOT Analysis” guy who you have mentioned above? LOL..those interviews we conducted were really hilarious!!!! Cheers!

  45. Great common sense here. Wish I’d thought of that.

  46. Unknown, But not all change is good.And measuring outcomes indiscriminately does not necessarily improve quality. Patient satsifaction scores are not clearly good measures of quality, and are clearly biased by patients' severity of disease.You may be right that it is generally good for physicians to communicate clearly with patients, and for health care professionals and organizations to make prices transparent. But that has nothing obvious to do with my post above, and it's not clear that Ritz-Carlton has any special expertise in these areas.

  47. Hi Terri, a very authentic steamed fish recipe. I personally prefer it steamed than poached most probably my cantonese root and my mother is also a great cook in cantonese cuisine, esp steamed fish. I am very impressed by your additional info on weigh of fish in order to get the desirable result.Also, once again thanks for the good friday dinner at your house. Oh yes, forgot to mention my name, I am alice, ann brought me to the gathering, remember? Your chocolate moist cake was absolutely gorgeous!

  48. I haven’t “upgraded” and probably won’t upgrade until a suitable replacement is made available. I live in a city. I don’t own a car. I heavily use public transportation. This upgrade is not relevant to my interests. Do not want.PS. Keep up the good work!

  49. An intelligent answer – no BS – which makes a pleasant change

  50. You mean I don’t have to pay for expert advice like this anymore?!

  51. Articles like these put the consumer in the driver seat-very important.

  52. Good to see a talent at work. I can’t match that.

  53. That’s 2 clever by half and 2×2 clever 4 me. Thanks!

  54. Articles What Makes a High School Student Leader? Team Building Activities to Improve Teen Communication Who is Responsible for Our Student Leaders? Leadership Training for High School Students

  55. prestada’ una cámara de vídeo y al alzar el vuelo con ella en el pico acabó rodando unas bonitas imágenes. Parece que el hecho de que cada vez haya más gente en la calle con cámaras de calidad da lugar a

  56. this is what makes the difference between “smart” kids and “mediocre” kids when they start to school. Parents have read to the “smart” ones an average of five hundred hours. The “mediocre” kids have heard less than fifty hours of reading by their parents. Those, she says, are national statistics.

  57. I think it’s unanimous. Everyone loves Sheep. Everyone is bored by the Mega-ads being broadcast on our television sets. For brands to be showing off so much cash in the production of their ads in the current climate is pretty unsympathetic.

  58. Created the greatest articles, you have.

  59. Hey morning crew, someone accidentally grabbed my black “Crossfit Wilmington” zip up hoodie this morning. I’ll be in tomorrow morning, so you can just pass it back to me then. Thanks!

  60. w2958l А чому посилання лишень на звичайні ріпи? Раніше коли був попередній варіант головної посилання робились на усі роздачі зокрема і HD.Несправедливо!)380c

  61. Twitter: hahaha. saya pun biasa panggil nama domain, kalau nama domain macam word atau bukan macam nama, panggil nama avatar. Naziman kongsi …

  62. It’s really great that people are sharing this information.

  63. mas boleh tanya gak?.waktu kejadian dislokasi tulang,mas langsung bawa ke haji naim atau udah beberapa hari kemudian baru dibawa kesana?

  64. Allez vient à Montpellier paradis réanimé.Ben moi il se trouve que je suis sur Toulouse, donc forcement je vais y aller, mais comme on est les derniers, je me disais que ce serait bien de faire une date avant pour pas trop attendre, et j’avais pensé aller sur Montpellier aussi.Du coup je vais attendre, on va aviser avec d’autres et vor d’autres dates maybe !Oui vient avec nous …   Luffy

  65. I read your post and wished I was good enough to write it

  66. I told my grandmother how you helped. She said, “bake them a cake!”

  67. Hi Jackie! OMG this was timely. I appreciate you! I’m new to this blogging/online world and I am already feeling completely batshit crazy (thank you for cracking me up with that – I needed that!). I needed to be reminded today to just trust that being myself and speaking in my own voice when I have something to say is where it’s at. Big kiss to you Jackie!! All the best, RobinRobin Hallett recently posted..

  68. Now we know who the sensible one is here. Great post!

  69. Now I know who the brainy one is, I’ll keep looking for your posts.

  70. Kinsey Hudson – Zachary and I took special care to remember the important details about our wedding day, but you and Jon have made it possible to watch and relive them from a new point of view. We treasure this special token from our wedding day and are so thankful to have gotten to know you both!

  71. Articles like this are an example of quick, helpful answers.

  72. What’s it take to become a sublime expounder of prose like yourself?

  73. De igen 🙂 A gyakorlatban már úgy fog megvalósulni. SÅ‘t az északi oldalon beton folyóka lesz az oldalhatáron, alatta lejjebb dréncsÅ‘.Lehet, hogy rajzolok egy új rajzot, nehogy valakiben rosszul rögzüljön.

  74. Soy guatemalteca y queria compartirles una nueva opcion.Los camarones limpios crudos se cosen con el jugo de limon aguas NO SE TRATA DE PONER EL JUGO DEL LIMON AL FUEGO, SI NO QUE LOS CAMARONES PELADOS SE DEJAN EN LIMON HASTA QUE SE PONEN BLANCOS. SE LE ECHA TOMATES PICADOS, CILANTRO, APIO, HIERBA BUENA, CABOLLA, AGUACATE, TODO PICADO EN TROCITOS, EL CILANTRO, LA HIERBA BUENA Y LA CEBOLLA SE PICA FINAMENTE, LUEGO SE REVUELVE TODO SE LE HECHA EL LIMON CON Q SE COSIERON LOS CAMARONES, SALSA SOYA, CONSOME, SAL Y QUEDA BUENISIMO………..PRUEBENLO.

  75. You’ve captured this perfectly. Thanks for taking the time!

  76. OK, I know that I need to; my body is begging to; but do I have to? Can you guarantee that the guy on the bike will keep me company? No.? I guess my companion will have to be Jones–I think that he would like the wood rowing machine. Have a wonderful week. Mary

  77. I’m quite pleased with the information in this one. TY!

  78. Phenomenal breakdown of the topic, you should write for me too!

  79. I love reading these articles because they’re short but informative.

  80. Com a palavra a "nossa embaixadora brazuca" das ONGs internacionais……" Mrs. Marina Jungle"!!!Quero ver o que essa "santinha do mogno oco" tem a dizer…

  81. Querida vela, es muy sencillo, te pondré un ejemplo:si en una conversación de licores la justicia puede ser licorera,Para los que nuestra Biblia es la CDU, la justicia ¿será?

  82. That’s not even 10 minutes well spent!

  83. My mother wrote notes or letters to everyone in our family. My most favorite is one I received after I was married and had children. She sent it at Easter with a recipe card for Crab cakes. I still have it and even though she has passed many years ago, I can still taste her crab cakes and the lovely handwriting is there for me to see.

  84. Brilliance for free; your parents must be a sweetheart and a certified genius.

  85. Just liked their FB page and am so excited to see who wins. My hubby and I are celebrating our 5-year wedding anniv. in December, so a trip to California would be ideal! XO

  86. i’m gonna start quasi juicingexampleget the beet juice and add it to a flavorful base of ingredientsuggestion:1/2cup sweet vermouth2/3cup red wine1/4cup cider vinegar1/4cup honey or brown sugar whole cloves to tastecinnamon stick, ground to taste1sprig fresh rosemary, medium (remove after boiling)2 orange slices, 1/4-inch thick, seeds removedall these suggested ingredients will go in to a saucepan and boil together for 3 mins to mingle flavors and boil off the alcohol then in to the fridge to cool to room temp. after it is cool, add beet juice and stir.

  87. I was drawn by the honesty of what you write

  88. We’ve arrived at the end of the line and I have what I need!

  89. Super informative writing; keep it up.

  90. Tagliano le scene perchè la pellicola gli costa (nonostante loro abbiamo un mucchio di soldi). Comunque mi dispiace che queste scene le abbiano tolte (Privet drive e Harry che avverte Arthur nell’ascensore) mi avrebbero fatto piacere il film molto di più (anche sedevo dire che questo è stato fatto benissimo)

  91. These resorts look like so much fun, I hope to be able to take our grandson there someday… I know he'd have so much fun, as would his daddy and my hubby!Thanks for this days review, can't wait for the next.

  92. March 7, 2009My son plays just fine when I’m in the floor with him. I don’t even have to play with him, just be sitting in the floor with him. The MINUTE I sit in my desk chair, he’s right there, whining, wanting attention. Drives me nuts. But also makes me feel guilty. I work from home so I can be with him. But we NEED my income, so it’s not like I can cut back. I really feel your pain. I haven’t yet found the balance. I hope you manage to.

  93. Ik ben in ieder geval heel tevreden met GOKm,n hele leven loop ik hier tegen aanik heb honger vanaf het moment dat ik op sta tot ik weer naar bed gaik ben maar een korte tijd een verzadigd gevoelna 2 uur heb ik al weer een knorrende buik en wil ik weer etensinds ik ben begonnen met GOKKEN heb ik dat niet meerik blijf veel langer verzadigd …ik ben er heel blij mee

  94. Wow, great coverage as always.You gotta love the shots of the back of red ray that require multiple shots to actually keep different ports in focus Are those stand alone mini media readers in front of the Red Stations?

  95. I’m not sure where you’re getting your info, but great topic. I needs to spend some time learning more or understanding more. Thanks for magnificent information I was looking for this info for my mission.

  96. hola, soy sora, y si que tiene esa opción la he encontrado! se va a menú, y te aparecerá una lista de cosas, como detección de sonrisas etc… abajo, es decir al final aparece un cartelito que pone color, clica allí y te saldrán distintos colores, es decir blanco y negro, negativo, sepia etc… un abrazo! espero de aberos servido de ayuda!

  97. The fact that I pay £0.10 for 160 characters, compared to £0.30 for about 15,000 in an MMS just shows how much of a rip-off texts are. They’re both a rip-off, but SMS is several orders of magnitude worse.

  98. I have read The Arnheiter Affair and have met the LCDR Arnheiter. Your review, is brief covering only a small number of questionable events which showed questionable decision making and leadership traits. I cannot speak for other officers in the wardroom of the Walton but I feel your conclusions of similarity are right on!

  99. Gabrielle Borchardt disse:Olá denovo, mas conheço uma menina que esta fazendo odonto ai, e nao terminou o ensino medio, vai termina-lo este ano. e ela ja faz faculdade desde agosto…. Como isso pode acontecer entao ? obrigada

  100. That’s not just the best answer. It’s the bestest answer!

  101. Me and this article, sitting in a tree, L-E-A-R-N-I-N-G!

  102. I really wish there were more articles like this on the web.

  103. Great article, thank you again for writing.

  104. Once had a VW Rabbit with brand new oversized studded snow tires. The only thing that would slow it down was snow too deep to climb out of, 18" or so.

  105. Chris, as always, thanks for the kind words my man. No, never gave any thought to young adult stories. Not sure what I have in common with today’s “tweener” crowd. Just enjoy sharing my experiences. As for GI Joe, they bastardized that once iconic tv show. Just one mans opinion. I’m also waiting for the new Happy Days tv show where the Fonz is a recovered meth head, Richie is gay & “Mrs. C” acts like a desperate housewife.

  106. As Charlie Sheen says, this article is “WINNING!”

  107. veto (55)-That’s because Wells Fargo has probably processed Wachovia’s disaster. WFC and BAC are racing to ditch as much Wachovia & Countryfraud slop as they can.

  108. It took me a long time to recover from childbirth, I just felt so weak and tired but now that I’m getting back to the things that kept me happy before having my son like reading a novel, meeting up with a friend or working on a craft project I feel so more like myself and that’s a good feeling. I’ve started taking him to library story time and I feel a bit guilty about cutting his nap short to go but it feels good to get out of the house.

  109. This is a neat summary. Thanks for sharing!

  110. David ¿crees que las empresas están dispuestas a cumplir esos objetivos, o bien están porque tienen que estar y cumplir solo externamente lo que se les exige?. Aunque realmente dá igual, porque a la larga tendrán que aceptar las reglas o desaparecer.

  111. Wait until a week before baby comes home to throw the party and set up a video cam so she can interact with the party and throw the party without her physically there She doesn’t have to stay online the whole time, obviously, but to see everyone giving her things for the new baby and the people there to wish her well will be heartwarming for her

  112. At last! Something clear I can understand. Thanks!

  113. Bonjour, Merci pour le concours et me faire découvrir ce site que je ne connaissais pas mais qui va sûrement me voir revenir vite. Je choisis le collier oiseau 2 petit modèle de Shlomit Ofir argenté. Il est vraiment charmant ! Merci de me faire doucement rêvasser de le porter et qu’il adoucisse mes journées .. Belle soirée à vous toutes Sophia

  114. I have not checked in here for some time since I thought it was getting boring, but the last several posts are great quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend

  115. No complaints on this end, simply a good piece.

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  119. Talk about your major reach. Mr. Mayock rates him as a 4th round prospect and if you watched Stephen Hill play at Georgia Tech you’d know he was a litterbug. Not a trait I want in my receiver. I’d be shocked if Mr. Baalke spends a 1st round pick on him. Now Al Davis (may he RIP) for sure would.

  120. I experimented with viewing your blog on my ipod touch and the design does not seem to be correct. Might wanna check it out on WAP as well as it seems most cell phone layouts are not really working with your site.

  121. 92 10-12-11 spune: sa raspunzi la intrebari, cum te-am rugat mai sus1. cu ce aplicatie rulezi filmul ?2. ti se face ecranul negru si cand te uiti la un film de pe youtube in fullscreen? +43V-a ajutat acest raspuns?

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  123. Das war doch dann aber auch ein “Wie schreibe ich tolle Blogbeiträge”-Ratgeber von dir Ad oder? Ok … war genau genommen ja nur ein Tipp.

  124. Smart thinking – a clever way of looking at it.

  125. Deep thinking – adds a new dimension to it all.

  126. F*ckin’ awesome things here. I am very happy to see your post. Thanks a lot and i’m having a look ahead to touch you. Will you kindly drop me a e-mail?

  127. Some have written that Israel should take a non-interventionist approach. I can see merit in that, especially with leaders who seem to bungle everything and end up doing more harm than good.Remaining in a holding pattern might be a good idea but how long would that be feasible? Fight or flight? I don't know. I just don't know.

  128. If I communicated I could thank you enough for this, I’d be lying.

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  130. So that’s the case? Quite a revelation that is.

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