How Marketers Are Gearing Up for the 2012 Holiday Season

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This time of year is busy for everyone — but marketers have to be a few weeks, and sometimes a few months, ahead of the game to ensure all their campaigns are ready and raring to go for the holiday season. Whether you’re B2B, B2C, ecommerce, or brick-and-mortar, you’ve got some serious planning to do.


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