HOW TO: Increase lead conversion by engaging sales

See on Scoop.itEngaging Sales Conversations

For most marketers the benefits of sales and marketing alignment are pretty clear – but actually making it happen when you’re running a campaign is no easy task. Paul Everett, director of marketing strategy at The Marketing Practice, talks us through six simple steps you can take to ensure everyone’s pushing in the same direction

See on www.b2bmarketing.net

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