I received a strange email today. I liked it and didn’t like it at the same time! Here it is, what do you think?
I like this email because it’s plain and simple. No silly images to distract from the message. However I don’t like this message because:
- It’s “all about us”. Look at the times it says “I, us, we, our” compared to you & your. This is the email equivalent of shouting at someone from 6 inches away!
- Variable size fonts. I’m sure this is not deliberate, but look at the size of the font through the email.
- Typos & language. Didn’t read well – in fact I had to read it 3 times to understand it.
- There was no fluency of message. It does not take me, the reader on a journey from problem to solution so I’ve no idea what issue is being solved for me.
Anyway, hope you find this useful. And if you want me to take a look over your emails before you send, just let me know – no charge!!