ICreating compelling content helps you build customers relationships

See on Scoop.itEngaging Sales Conversations

To build a relationship with customers early in the buying cycle, you will need to create compelling content that they can find though search engines and social media. But using this type of inbound marketing strategy alone has limitations.

To maximize your inbound marketing initiatives, you will want to pair it with other strategies. Nett Sales process (see http://nett-sales.com/your-new-sales-process) suggests that you make phone contact to build lists, share knowledge and stories in order to then start conversations with prople who engage and are likely to be interested.

See on www.marketo.com