Is engagement email marketing finally here?

See on Scoop.itEmail selling for client acquisition and retention

How engaged with your brand are the majority of your database contacts? This fundamental question should determine how your entire emarketing communications strategy is structured.

 

Until recently, email marketers have been under huge commercial pressure internally to continue doing the same ‘load and blast’ mass email marketing they’ve always done.

 

However, for some, response rates are waning as consumers become fussier about the marketing messages they consume. The advent of the intelligent inbox (Hotmail, Gmail, Yahoo) means ISPs are working hard to ensure only the most wanted email is at the top of the pile…

See on econsultancy.com

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