Lead Generation: How Do You Balance Quantity with Quality?

See on Scoop.itEngaging Sales Conversations

Finding new leads, leads that haven’t yet found you, and preparing them for sales is tough work. Rewarding people to do it well is even trickier business. A good lead generation team keeps your sales team fed and focused on closing deals. It fills your pipeline, creating a steady revenue stream. 

See on blog.marketo.com