Mobile email: are the top brands getting it right?

See on Scoop.itEmail selling for client acquisition and retention

Mobile raises a number of challenges for email marketers.

 

They have to consider the usability for people who click on links within the email, the clarity for readers who are prioritising their messages, and the fact that you never truly know when a recipient will use mobile.

 

But it’s too big an opportunity to simply ignore it. Research shows that around 15% to 20% of email is opened on a mobile device, and 41% of European smartphone owners would either close or delete an email not optimised for mobile. 

See on econsultancy.com

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