Mobile email: are the top brands getting it right?

See on Scoop.itEmail selling for client acquisition and retention

Mobile raises a number of challenges for email marketers.

 

They have to consider the usability for people who click on links within the email, the clarity for readers who are prioritising their messages, and the fact that you never truly know when a recipient will use mobile.

 

But it’s too big an opportunity to simply ignore it. Research shows that around 15% to 20% of email is opened on a mobile device, and 41% of European smartphone owners would either close or delete an email not optimised for mobile. 

See on econsultancy.com

Comments

  1. This really is the best blog for any one who desires to locate out about this subject. You realize so much its virtually challenging to argue with you (not that I essentially would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Wonderful stuff, just great!

  2. There are some attention-grabbing closing dates on this article however I don’t know if I see all of them heart to heart. There’s some validity but I will take hold opinion till I look into it further. Good article , thanks and we would like extra! Added to FeedBurner as effectively

  3. I haven’t checked in here for some time since I thought it was getting boring, but the last several posts are great quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend 🙂

  4. Hmm it seems like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to everything. Do you have any helpful hints for novice blog writers? I’d definitely appreciate it.

  5. Great goods from you, man. I’ve understand your stuff previous to and you’re just too magnificent. I really like what you’ve acquired here, certainly like what you are saying and the way in which you say it. You make it enjoyable and you still take care of to keep it smart. I cant wait to read much more from you. This is actually a great website.

  6. Good – I should definitely pronounce, impressed with your web site. I had no trouble navigating through all tabs as well as related information ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your client to communicate. Nice task..

  7. Thank you for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such magnificent info being shared freely out there.

  8. Hi! I’ve been following your website for a long time now and finally got the courage to go ahead and give you a shout out from Lubbock Texas! Just wanted to tell you keep up the good work!

Speak Your Mind

*