Seven top tips for designing welcome emails

See on Scoop.itEmail selling for client acquisition and retention

Welcome emails can achieve open rates of above 50%, so it’s vital that brands make the most of this valuable opportunity.

 

A good welcome email needs to set out what the consumer can expect from a brand’s messages and attempt to drive higher engagement by allowing the user to dictate the type and frequency of future emails. 

See on econsultancy.com

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