Someone at Sainsburys pressed the send button early!

Ouch!  We all know the feeling – you hit the send button them instantly regret it.  But what if you are sending on behalf of one of the UKs largest retailers?  Double ouch!

So I get a message from Alchemy Worx this morning and open it expecting it to be their regular newsletter.  It’s got an odd subject line, but maybe they are trying something different.  What I saw in my email is this:


But when I open the email I get this:



  1. The yellow highlighting is me.  But the rest is very much down to Sainsburys and their email sender.
  2. The subject line must be an internal reference.
  3. The sending email address is the default one for Alchemy Worx, who I assume are the sending agent for Sainsburys.
  4. The second worst bit for me is the mailmerge failure in salutation.

The worst bit took some hard work to capture for you, but see if you can see what is wrong with the email if you finally get to the bottom…


Bit too long maybe???

Just to add insult to… well, more insult, I replied to the email saying maybe they had let a test loose into the wild – gone feral 🙂  but the email bounced straight back to me.  wonder how the conversation with the Alchemy Worx account manager and the Sainsburys Marketing Director will go…!



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