The 12 Pillars of Reader-Friendly Email Marketing

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This is a fantastic article from HubSpot that takes you through their “12 pillars” to produce great emails that will be read and responded to.


The only point I would disagree with them on is providing a view in browser link.  In all the email we have sent I have only seen one click on that link.


So, on the basis of only including what your readers want, I feel that this particular link should not feature in your emails. 

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