The 4 Kinds of People Reading Your Email – And Why They Open It Several Times

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You might encounter a mystery when you check your open rates. Along with the standard opens from each of your readers, you might find a few people who open your message more than once.

Why would someone open your email more than once?

The answer is simple: There are four different kinds of people who are reading your emails, and each of them has a different reason for multiple opens.

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