The 5 Ps approach to better email response

See on Scoop.itEmail selling for client acquisition and retention

Karen Talavera, president of Synchronicity Marketing explores the psychology of human decision-making and reveals the 5 Ps approach to better email response.


What exactly makes people respond to your marketing offers? What is it precisely that makes them engage and buy from you? It’s the 64-million-dollar question asked of all advertising and marketing. While the fundamentals of what makes us want to transact with a company or say yes to one offer over another remain relatively the same across channels, how marketers employ specific tactics can vary drastically from channel to channel.


When it comes to email marketing it’s important to know exactly which factors contribute to trust, engagement, purchase and loyalty, and how to translate them into successful email messages and overall programmes. Let’ start with the first part of that and then get into tactics.



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