The Case For B2B Telemarketing

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Yes, I know. Even the title sounds out of date, doesn’t it? Telemarketing is so yesterday. Nobody does that any more. Today, it’s all about social media, baby! But isn’t a phone call a social interaction? After all, there’s a live person on the other end. A live person with a human voice, a personality and a sense of humor. What on earth could be more social than that?

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