The Critical Importance of Time When Understanding Influence

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Abstract: If people are trying to influence a conversation to ensure their message resonates throughout their target audience it is essential that they target the right people, at the right time in the right manner. Too often people only focus on who are the right people but haven’t access to the right tools to help with the later areas. Working in tandem with Ramine Tinati from the the University of Southampton, we analysed multiple conversations via a unique tool called TweetFlow for common trends. The results were astounding and has directly impacted the way I work.

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