The inconvenient mobile advertising truth media companies and publishers must face

See on Scoop.itTrends in Mobile Web use

Whether you’re an internet giant like Google, Microsoft or Facebook, or a small publisher trying to carve out a niche, chances are one of your biggest priorities is solving the mobile monetization riddle.


The good news: there’s little reason to believe that the future of mobile advertising isn’t bright.


How big will it be? That remains to be seen, but even if it’s not as big as the staunchest bulls believe, it’s still going to be big by virtue of volume.


Now for the bad news: mobile isn’t, by and large, generating incremental ad revenue for ad publishers. Instead, it’s forcing them to replace lost ad revenue from the desktop.


See on